As more and more children continue to grow up in a digital age, they become more likely to shake up and transform even the longest standing traditions. For example, the college search and recruitment process. Consider this, many students use social media platforms and other resources consistently throughout the day. Meaning colleges and universities that want to reach those individuals need to use those platforms to create an opportunity to do so. Many organizations are doing just that, allowing these organizations to connect with students across the country (and even around the world) in a cost-efficient but highly effective way. For those tasked with drawing students in, understanding the impact of social media and other platforms on recruitment is critical. One example of this is the platform TikTok. In 2020, the platform saw an incredible growth rate of 600% from just the year prior, made up significantly of high school students. Understanding just how significant this jump is, it’s become abundantly clear that those in recruitment positions must adjust their strategies accordingly to ensure the right students are being reached and being influenced. For more information on how to better utilize these applications, please see the resource accompanying this post.