Running a digital marketing agency is fun and exciting- from creating new marketing campaigns to meeting new clients. However, the marketing world is exhilarating yet unforgiving. Digital marketing agencies always try to serve their customers with little to no focus on their marketing, potentially missing out on clients. Here are five tips to help your business if you’re struggling to attract new customers.
Opt for local directory listings
See online directories as the modern-day Yellow Pages, but way cooler! Getting your agency listed on directories like Google My Business is like putting a big neon sign on the digital highway that says, ‘Hey, we’re here, and we’re awesome!’
Getting your business listed on Google My Business or any other relevant online directory can positively impact its visibility. Work towards ensuring you’re providing the target audience with all pertinent information they may require- contact details, working hours, and don’t even forget positive reviews and testimonials.
If getting listed feels insufficient, try adding SEO keywords to your business description to rank better in Google searches when people look for local marketing agencies. It’s a little cheat code for working through a sea of competitors.
Create a functional website
Your website is your digital storefront. Clients might as well walk right past it if it’s cluttered or confusing! Let’s ensure your site is sleek, easy to navigate, and packed with all the SEO goodness Google craves.
A functional, organized website with all the relevant info and a mobile-friendly shows how well your business is willing to cater to its clients. Hence, you must allocate enough time and resources towards developing a sleek, appealing website optimized for mobiles.
Work towards enhancing visitors’ experience by ensuring the website is easy to use and offers effortless navigation. If your website can be optimized for speed- do it! No one likes a slow, glitchy website.
Succeed with SEO
Want to be the big fish in your local marketing pond? With the right local SEO strategies, you’ll be the first name people see when they search for agencies in your area. Let’s make sure your neighbors can find you.
Optimizing your website and your Google directory listing with specific keywords that help you rank higher or perform better in local searches can aid you in developing your local market ASAP. Using keywords that target specific locations can help you geo-target your audience or appear frequently to target customers in those locations.
To access critical areas in your market, develop location-based pages that can help you access your clients’ locations. Also, don’t think of reviews as mere word-of-mouth advertising for you- with more positive reviews on Google, you can boost local rankings in no time.
Promote on social media
Ready to take your agency where your clients hang out the most? Instagram and Facebook Groups are the perfect social media platforms to build your brand, show off your expertise, and connect with potential clients. LinkedIn can be your best bet for targeting local industry professionals and making connections in the market.
Instagram can be the ideal platform to showcase your creative edge- reels can help your content reach the right audience and even share quick marketing tips. However, your content needs to be eye-catching, as the first 5 seconds of reels are what count and drive virility, reach, and traffic.
Create appealing content using PosterMyWall’s marketing agency templates, and keep your content fresh with new templates every time you post. You can also share some BTS action of ad campaigns and your design process on Instagram stories as most audiences engage through them.
To directly access professional clientele, create a LinkedIn profile and start your self-promotion campaign. Develop a professional profile highlighting your company’s expertise, professional achievements, and services catalog while boasting your prior performance with client reviews.
To target your niche on the forum, create content relevant to the platform, like informative articles and infographics about industry insights, and engage in industry-related LinkedIn groups to maximize reach.
Nurture leads
Have you ever heard the phrase ‘the fortune is in the follow-up’? Email marketing can help you stay in touch, build relationships, and turn cold leads into hot clients. Use email marketing to provide tailored solutions to your existing or prior customers. Touch pain points that exist in your current/old clientele and create campaigns around them.
Use case studies and industry updates to inform your customers about upcoming changes and trends, keeping them in the loop and working on your rapport. Use segmentation to your advantage- send personalized emails to different segments depending on their interests, concerns, and queries.
It’s time to stop putting your agency at the backend and work towards growing it and developing your audience. You can’t just keep working for others while ignoring your agency. So, choose your picks and watch your agency thrive online. After all, there is no one better to market your digital marketing agency than YOU!
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